Digital Marketing and Website Development Course - Level 1 - 4

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Our Digital Marketing and Website Development Course combines the essentials of promoting products or services online (digital marketing) with the technical aspects of creating and maintaining a website. This course is ideal for individuals or businesses looking to establish a robust online presence, combining marketing strategies with the skills needed to build and manage a website effectively.

This course provides a comprehensive overview of both digital marketing and website development, helping students understand how to create, design, and maintain websites while learning how to market those websites effectively. Students will gain practical experience in website creation and also learn how to leverage various digital marketing strategies to drive traffic and increase conversions.

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‍What you'll study

1. Introduction to Digital Marketing

2. Search Engine Optimization (SEO)

3. Content Marketing

4. Social Media Marketing

5. Website Development Fundamentals

6. E-Commerce Website Development

7. Web Design and Layout

8. Web Analytics and Performance

9. Email Marketing

10. Paid Advertising and Google Ads.

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Target Audience:

This course is ideal for:

• ‍Aspiring digital marketers who want to learn both marketing and website creation
• Entrepreneurs and small business owners seeking to build their online presence
• Web developers who want to expand into digital marketing
• Marketing professionals looking to gain website development skills

‍Course Outcomes:

By the end of the course, students will:

• Have practical skills in both website development and digital marketing
• Be able to create, design, and manage websites from scratch
• Understand how to drive traffic to websites through SEO, social media, and paid advertising
• Know how to measure and optimize website performance and marketing campaigns
• Be capable of developing strategies that combine both web development and marketing for business success

This type of course gives a strong foundation in both technical and marketing aspects, which can be invaluable for those looking to make a significant impact online.

Entry requirements

The entry requirements for our Digital Marketing and Website Development Course are as follows:  

• Fluency  in English 
• Receipt  of a satisfactory reference 

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English language requirements  

To study at Youth Fields of Hope Institute, it is important that you are able to communicate and engage in English effectively in an academic setting. 

If English is not your first language, you will be required to provide proof of your ability across reading, writing, listening, and speaking in English.  

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